Posted by Nothing can delight people as free stuff does and Instagram is no different.
You can charm your followers and can attract loads of new fans to your Instagram account by hosting giveaways.
Many content creators and brands often host giveaways to give free stuff to their audience in exchange for likes, comments, and shares.
If you are seriously considering hosting your first or next giveaway, then read this blog before doing anything else.
This blog will give you 10 tips to host a winning Instagram giveaway, how to buy Instagram likes to fuel your event, and more.
Keep reading.
Pick Prize for Giveaway
The first thing you need to come up with is to choose the product, service, or experience you are going to giveaway to your audience.
Depending on the goal, your prize will vary. If you want to increase the authenticity of your brand, for example, then it might be a great idea to invite a subject expert and deliver a live talk.
If you want to spread awareness about a product launch, then you might tease them by offering a limited number of the products.
Entry criteria
You have to clearly state the criteria to enter the contest. And once again, it depends on the goal of your campaign.
If you have partnered with a brand, then they might want you to ask your audience to follow their buy active instagram followers page to enter the contest.
If your goal is to grow your followers, then you might ask them to follow your page and write an interesting comment to qualify for the prize.
You can also tell them to visit your website and read the entry criteria there if you want to drive attention to your blog.
The key is to make participation easy for users. So, consider limiting the entry requirements to just 3 to 4.
What is your Goal?
As with any marketing strategy, it is critically important for you to decide on a goal for your giveaway contest. It’s because, without any clear goals, you will not have a cohesive content strategy and you might not be able to effectively track the results.
Depending on the product or service you are promoting, your goal can be to boost product sales, grow followers for your account, or drive more traffic to your website. You can go with the goal that makes the most sense for your brand and overall marketing strategy.
Define Rules
Users should be completely aware of all the applicable rules around the giveaway.
Many contests restrict participation to users above a certain age. You may also ask residents of your locality or state to participate only.
Are there any limitations regarding gender, profession, or marital status? Clearly defining the specific rules will help generate good engagement and participation, making it a successful campaign.
Get into Brand partnerships
Partnering with brands is a clever way to collaborate with your peer brands and drive traffic to your websites.
New brands can partner together to come up with unique ideas and grow brand awareness for both of them.
Giveaways are super successful when brands partner with influencers, typically with an engaged audience. Both the brand and influencer can push the prize and contest on their respective pages, increasing the reach and visibility of the contest.
Hashtag for Campaign
Hashtags help widespread a post on Instagram just like on most social platforms. They give information to the algorithms about the content and the context that explains it.
In the same way, a campaign hashtag can increase the visibility of a giveaway and will attract more people beyond your followers.
A unique, easy-to-remember, and compelling hashtag can go viral, racking millions of views. There have been several contests quite recently that have achieved this milestone.
Another effective way to attract more organic views is to buy Instagram auto views for your Reels. They will increase the reach and views of your content and can potentially bring more followers.
Deadline for Contest
Adding urgency in the form of a time limit gives your giveaway contest an extremely attractive pull that gets people to move.
It’s a brilliant psychological technique to compel the audience to take action before it’s too late. As a result of this urgency factor, more people will be inspired to engage and enter their information to qualify for the prize.
You may something like “In the next 48 hours, we are giving away 10 limited edition watches….”.
Launch and promote the Contest
After you have done the prep work for your contest, it’s time to press the ‘launch’ button. Please remember that most of your Instagram audience might be online at certain hours of the day, so plan accordingly.
If you can launch during prime hours, you will more likely attract a big number of contest participants and will gain more brand visibility.
Moreover, you should also consider to cross-promote the contest across different channels, including your other social media accounts, your blog, online forums, etc.
Wrap up the Contest
It is important to let your audience know when the contest is over. There are two ways to do that.
You can either archive the original contest post or you can edit the caption and add “Contest Closed” at the beginning of the post description.
This will tell anyone who comes across the post that the time is over.
Evaluate Results
Once the contest is over, it’s time to evaluate whether it was successful or otherwise.
You can track the number of clicks to your website, gain in the followers count, number of participants, etc to decide if you have exceeded your goals or not.
Additionally, you can run multiple contests around the year and compare the results. You can find valuable data buy instagram like which types of prizes attracted the most participants, which season of the year your contest pulled more followers, etc.
Final Words
Giveaways are a great way to engage your audience, give them a chance to have fun, and attract more users to your brand and account.
We truly believe that if you employ the above tips, you can maximize engagement and results for your next giveaway.