Posted by A landing page is a separate web page designed to persuade website visitors to take an action. It is not tied to the website’s navigation (to sign up, buy, download, etc.).
A decent landing page is not your home page. Unlike a website’s homepage, which serves a variety of functions, a landing page only serves one: to collect visitor data via a lead-capture form.
Check out these tips by a website designing company in Delhi –
A/B Test Your Page
A/B testing compares two iterations of the same variable, usually by gauging a subject’s reaction to variant A vs. variant B and deciding which variant is more successful. In order to optimize each element and guarantee you’re achieving the desired conversion rate, make sure your landing page editor enables A/B testing.
Optimize Your Opt-In Form
The lead capture or opt-in form, which visitors fill out in return for the offer, is the most important component of your landing page.
Include Social Share Buttons
Make your social share buttons prominently displayed on your landing page and encourage users to share your material because Google “likes” pages that are widely shared.
Include Your Contact information
Clearly showing your firm name, contact information, a Google map of your location (so Google can find it more simply), and connections to your social media accounts will increase confidence.
Display Trust Symbols
Establish credibility by highlighting any other qualifications your website or brand has, such as trust symbols like awards and accolades. Add the logos of any well-known companies you’ve collaborated with to your page.
Share Customer Testimonials
Share testimonials from satisfied customers to increase client confidence. Testimonials are a great approach to boost the conversion rate of your landing page since they work as social proof (people’s propensity to depend on the decisions of others in their own decision-making). Your prospects will be far more likely to convert from your landing page if you can show them that people just like them are currently your customers and you have already resolved their concerns.
Add Video
By including a video on your landing page, you can raise the “know, like, trust” element. You may establish a stronger connection with viewers and inform them of the advantages of your product or service by using a video.
Add Images
Your landing page will look better with images. Although it can be tempting to use stock photos, showing your face, the faces of your team members or customers will have a stronger impact. The majority of case studies show that real-person photos increase conversion rates over stock or model shots (sometimes by up to 50%). This is most likely a result of our high levels of trust and empathy towards “those like us.”
Optimize For Mobile Viewing
The majority of internet activity is now conducted on mobile devices, and responsive design is one of the key Google ranking considerations. According to Google, 40% of visitors visit a competitor’s website while 60% of users are reluctant to return to a mobile site they had problems accessing. Make adopting a mobile-first strategy your main priority in the upcoming year if you haven’t done so already.
Optimize for SEO
By making it SEO-friendly, your landing page will be found by search engines (the acronym stands for Search Engine Optimization). As per a digital marketing training institute in Delhi, use pertinent keywords in the website’s URL (web address), headlines, and body copy to increase the likelihood that your landing page will be displayed prominently on a search engine results page (SERP).
Create Scannable Copy
The majority of website visitors skim content, therefore make your copy easy to scan by utilizing lists and bullet points to break up long passages of text and various font sizes to highlight key information.
Create Compelling Copy
Use concise, simple language to rapidly and effectively communicate the offer’s value. List the particular advantages a person will receive by downloading your resource or signing up for your offer to make the benefit of the offer simple to understand. Create catchy headlines, please. A strong landing page headline concisely and clearly summarizes the offer. You may enhance the likelihood that your audience will click through to read your material by include more power words, which are words that make the reader identify with an emotion and/or prompt action. To determine which terms result in the most sign-ups for you, experiment with your title and the language on your landing page.
Choose Typography Carefully
Font size and type, kerning (the white space between individual letters or characters), tracking, and spacing are some of the components that make up typography. It is crucial for improving the reader’s understanding of your content. A typographically well-formatted material guarantees that the focus is kept on the information and not the effort needed to read it, according to Neil Patel.
Make Good Use of Color Psychology
When it comes to optimizing your landing page, color design is crucial. According to science, color can stimulate either pleasant or negative emotions.
Keep Your Navigation Simple
Keep the navigation on your landing page as straightforward as you can, and put the most crucial content “above the fold,” or what is instantly visible on the screen before scrolling down. Remove any text, pictures, or links that are not pertinent to the offer.